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Top 100 Business Blogs, Websites & Influencers In 2020

Top 100 Business Blogs, Websites & Influencers In 2020

But a website usually requires a larger investment, and some graphic design or copywriting skills. The website vs blog argument doesn’t have a definite answer. Some companies find that simply having a blog is enough to establish their online presence, especially if they edit their theme or skin to include important contact information. On the other hand, other businesses don’t see a need to blog, and simply create small websites that allow them to be more easily found. Having a website for your business, even if you don’t do any business online, is a smart move.

Consumers and businesses increasingly use the Internet to find new stores, suppliers, and partners. So even if your products are only sold offline, it is still crucial to have some kind of online destination that can provide searchers with https://businessfolks.net/ the information they need. I also recommend buying professional templates for creating your social media images. For that, I recommend either Canva Social Media Templates from ConversionMinded ($67) or their Biz-in-a-Box templates ($129).

You can write a post outlining the options available to them from imbedding coloured glass to making a mosaic pattern, creating a marble effect or using glow-in-the-dark aggregate. The blog shouldn’t be seen as one person’s sole responsibility. It’ll quickly become too overwhelming for that person and you’ll soon hear the two whining phrases outlined in point No.2. Give everyone a chance to write and share the responsibility of the blog. And when I say everyone I mean everyone from the CEO to the tea boy.

Media Temple

business blog

A company website will give potential customers somewhere to go if they search for your brand name, rather than just looking at local search results or maps. Call to speak with a strategist about digital marketing plans from WebFX, or keep reading to learn more about the differences between websites and blogs, and which is right for your business.

You can use it to monitor how your blog’s performance is doing and get an idea of the ways people are finding your blog and what posts are the most popular. From all that information you can judge what’s been a success and how you can improve your future blog posts.

  • Thanks to his very conversational writer’s voice and unique opinions, his blog is a delight.
  • There are still many small business owners that are hesitant to make the jump and start a business blog, but they’re missing out on a big opportunity.
  • Halpern was called “the master of social media” and the world of online communications by Inc. magazine.
  • Chris is another author and writer who holds a high level of expertise in marketing and frequently speaks on social media.
  • A blog from Derek Halpern, who writes about sales, marketing, entrepreneurship and the world of social media.

business blog

Thanks to mobile phones and social media re-wiring how our brains work … people have the attention span of goldfish. A blog will help you get visible on social media and discovered in search when your dream clients are looking for solutions to the problems you solve. Rather businessfolks.net than re-creating the wheel every time you explain something, use your blog to answer it instead. Then, invite your customers to read the article you wrote about it. Potential customers will have the same sorts of questions, so you’ll attract people who need this help too.

Internal Blogs

In my opinion it’s even more important tip than frequency of posts or number of characters. Use a web stats tool such as Google Analytics to measure your website’s performance.

Both come with step-by-step tutorials for creating stunning designs and working with the Canva software. The difference is that Biz-in-a-Box comes with a whole toolkit for your blog — lead magnet templates, opt-in-form graphics, media kits, branding elements and more. That may not seem like a whole lot, but it actually is if you think about each and every blog post as an evergreen content asset for your business. Realistically, if you’re running a business the answer is probably not very many. But that’s okay… if you consistently blog twice a month, in a year you’ll have 24 epic blog posts to promote.

And it’s okay if blogging doesn’t make sense for you, it doesn’t for a lot of small business owners. I totally agree with point number 6 and I find it difficult to understand why some companies focus so much on hiring content managers instead of looking for writers within their own team.